about
Think new. Drink new.
Air up is a successful German startup founded in 2019, which developed a proprietary drinking technology that flavors pure water just by scent. It revolutionizes the beverage market in a healthy, sustainable, and affordable way.
challenge
From a successful product to a world-changing brand.
After a rocket launch and enormous growth, Air up faced their next phase: Turning early successes into a viable and internationally scalable company and transform short-term interest for their idea into strong identification with their vision and products: The goal? Simply change the way people drink forever. They went through a dragster-like rebranding process to achieve their goal and reshaped the brand to reach and convince a broader audience beyond early market segments. Our role was to rethink a decisive point of contact within the Air up brand experience with a consolidated user interface and e-commerce best practices.
approach
Collaborative. Iterative. Focused.
From the very beginning, we were aware of the tight deadlines, so we kept following principles to work as efficiently as possible: - Very close cooperation in a team - Team members in two time zones to speed up the process - Quick iterations and adjustments - Instant feedback loop with stakeholders - Strong focus on following the brand guidelines to maintain a consistent design language across all channels
solution
air up live!
We delivered a full end to end, mobile-first design of the e-commerce website covering all flows and specs, which could be seamlessly translated into the final product.
