The project was handed over to the client and hence several changes might have been made since the time thirty3 worked on it.
about
Know-How, Commitment and Community
Those three words summarize the essence and goal of the platform “Sustainable Switzerland”. It was created by NZZ (Neue Zürcher Zeitung) in cooperation with renowned partners from business and science, such as UBS, Swisscom and ETH Zürich. Beyond infotainment, the platform aims to bring real change among its readership. Because true sustainability needs concrete actions, not just passive reading and head nodding. That’s why NZZ asked thirty3 to build this platform; to engage, to commit and to connect the community living a sustainable lifestyle.
Bring Real Change Among Your Readership
challenge
Create a Fully Customizable Information Platform
With the core readership in mind, the designers at thirty3 collaborated closely with the NZZ team come up with designs based on predefined branding to directly cater to the expected core readership. Beyond that we provided engineering and product management to build an information platform powered by a Content Management System for a fully customisable editor experience.
approach
The Art of Synchrony
This project required far more tightly knit communication and collaboration internally between the design and development team and externally with our stakeholders than usual. Given the timeframe we opted for an iterative product creation approach. The designs were produced almost in parallel with the integration of the code. To further accelerate the creation process we built a strict design system based on product branding.
solution
A New Home for Everything Sustainable using State-of-the-Art Technology
The product went live in May 2022. The publication of the website was accompanied by a big advertisement budget around Switzerland. “Sustainable Switzerland” is a fully functional infotainment platform you can go check out right now. You will be joining a large readership of likeminded individuals just like you.
