EmmaLife

Increasing online sales by conducting user research and improving customer experience

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industry

insurtech

go live

ongoing

since 2020

stage

growth

services

  • In-depth Interviews
  • Usability Testing

about

Digital future of insurance

EmmaLife is an insurance startup founded by PAX Holding located in Basel. With the motto “Rethink insurance” they created a digital platform for life risk insurance to enable customers to purchase insurance completely online and make the topic of pension provision accessible and understandable for everyone.

challenge

Increasing sales in online channel

EmmaLife identified their current sales of life insurance via on-line channels have room for improvement. They have referred to our expertise and asked for help in reaching more traction and having more people buying their death insurance or income insurance online.
challenge

approach

Stepping into the shoes of the users

Our approach required an ethnographic research in the forms of in-depth interviews with usability tests that enabled: understanding of the social and cultural context in which life insurance is purchased online, as well as developing the ways to improve communication and UX design and craft relevant value propositions.

solution

Right actions at the right time

Together with EmmaLife we created customer journey map, which showed the pain-points of the clients’ interactions with the product. Hubspot (a customer relationship management tool) implementation allowed the automation of marketing activities, the creation of landing pages and the management of marketing campaigns.  We recommended to segment a target group and then addressed the various sub-segments with specific landing pages and campaigns. We enabled redesigning user experience, shortened the process and improved the conversion rate over time.
solution
testimony

For small and medium-sized businesses that want to rapidly evolve their digital products and services, thirty3 enhances your digital skills and resources with expertise and practical support.

avatar
Oliver Johnson, Creadi, CMO & Managing Director

Ping us to connect the dots. Together.

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