air up

Designing branded shopping experience with best-practice mobile e-commerce UX

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industry

foodtech

go live

August

2020

stage

scale up

services

  • User Interface
  • User Experience

about

Think new. Drink new.

Air up is a successful German startup founded in 2019, which developed a proprietary drinking technology that flavors pure water just by scent. It revolutionizes the beverage market in a healthy, sustainable, and affordable way.
about

challenge

From a successful product to a world-changing brand.

After a rocket launch and enormous growth, Air up faced their next phase: Turning early successes into a viable and internationally scalable company and transform short-term interest for their idea into strong identification with their vision and products: The goal? Simply change the way people drink forever. They went through a dragster-like rebranding process to achieve their goal and reshaped the brand to reach and convince a broader audience beyond early market segments. Our role was to rethink a decisive point of contact within the Air up brand experience with a consolidated user interface and e-commerce best practices.
challenge

approach

Collaborative. Iterative. Focused.

From the very beginning, we were aware of the tight deadlines, so we kept following principles to work as efficiently as possible: Very close cooperation in a team Team members in two time zones to speed up the process Quick iterations and adjustments Instant feedback loop with stakeholders Strong focus on following the brand guidelines to maintain a consistent design language across all channels

solution

air up live!

We delivered a full end to end, mobile-first design of the e-commerce website covering all flows and specs, which could be seamlessly translated into the final product.
solution
testimony

Scaling up a brand needs speed and strategic thinking. Bringing together internal and external expertise is the key. We found a partner that can listen, solve and deliver value in no time.

avatar
Simon Nüesch, air up, CMO

Ping us to connect the dots. Together.

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