Air up is a successful German start up, founded in 2019, which developed a proprietary drinking technology that flavours pure water just by scent. It revolutionise the beverage market in a healthy, sustainable and affordable way.
From a successful product to a world-changing brand.
After a rocket launch and enormous growth, Air up faced their next phase: Turning early successes into a viable and internationally scalable company and transform short-term interest for their idea into strong identification with their vision and products: The goal? Simply change the way people drink for ever. In order to achieve their goal, they went through a dragster-like rebranding process and reshaped the brand to reach and convince a broader audience beyond early market segments. Our role was to rethink a decisive point of contact within the Air up brand experience with a consolidated user interface and using e-commerce best practice.
Collaborative. Iterative. Focused.
From the very beginning, we were aware of the tight deadlines, so we kept following principles to work as efficiently as possible: Very close cooperation in a team Team members in two time zones to speed up the process Quick iterations and adjustments Instant feedback loop with stakeholders Strong focus on following the brand guidelines to maintain a consistent design language across all channels
air up live!
We delivered full end to end, mobile first design of the e-commerce website covering all flows and specs, which could be seamlessly translated into the final product.
Scaling up a brand needs speed and strategic thinking. Bringing together internal and external expertise are key. We found a partner that can listen, solve and deliver value in no time.