How we developed an artist e-commerce platform's MVP and continued to improve it
industry
Art-Tech
duration
2020 - now
stage
scale up
services
Backend Engineering Frontend Engineering Product Management Product Design
How we developed an artist e-commerce platform's MVP and continued to improve it
industry
Art-Tech
duration
2020 - now
stage
scale up
services
Backend Engineering Frontend Engineering Product Management Product Design
about
See. Appreciate. Connect. Purchase.
CATALYSTA is a curatorial platform built to transform how we see, discover, connect with, and buy art by Latin American artists.
about
A Tool for Businesses to Achieve Decarbonization
CATALYSTA is a curatorial platform built to transform how we see, discover, connect with, and buy art by Latin American artists.
challenge
From a vague concept to a real-life experience
We became a development partner for Catalysta at the very beginning of its journey. In order to bring the idea to life, we used a variety of service, product design and product management tools such as proto-personas, customer journeys, user flows, business canvas, product requirements mapping, use case diagrams, etc. Our team of experts collaborated with stakeholders in a series of workshops to develop a shared vision of the product.
challenge
A Tool for Businesses to Achieve Decarbonization
We became a development partner for Catalysta at the very beginning of its journey. In order to bring the idea to life, we used a variety of service, product design and product management tools such as proto-personas, customer journeys, user flows, business canvas, product requirements mapping, use case diagrams, etc. Our team of experts collaborated with stakeholders in a series of workshops to develop a shared vision of the product.
approach
Cross-functional teamwork from the beginning
Once the product vision was clear, we started working to bring it to life. At this point, the user experience, technical effort required for implementation, and business outcomes all needed to be balanced, so our guiding principle was to have cross-functional team members collaborate on a daily basis to find solutions.
approach
A Tool for Businesses to Achieve Decarbonization
Once the product vision was clear, we started working to bring it to life. At this point, the user experience, technical effort required for implementation, and business outcomes all needed to be balanced, so our guiding principle was to have cross-functional team members collaborate on a daily basis to find solutions.
outcome
Continuous MVP testing and further development based on user needs
The moment had come for users to be introduced to the MVP product. This was timed to coincide with the Miami Art Fair, which was to serve as the launchpad for this brand-new venture. The product incorporates a comprehensive back office for managing artworks, artists, sales, and payouts in addition to a solid user interface for the e-commerce platform. We continued to analyze the user experience and optimized their paths as the product's audience grew. Additionally, user-specific functionalities that were tailored to their needs had to be added. One of them involved allowing galleries to use the platform.
outcome
A Tool for Businesses to Achieve Decarbonization
The moment had come for users to be introduced to the MVP product. This was timed to coincide with the Miami Art Fair, which was to serve as the launchpad for this brand-new venture. The product incorporates a comprehensive back office for managing artworks, artists, sales, and payouts in addition to a solid user interface for the e-commerce platform. We continued to analyze the user experience and optimized their paths as the product's audience grew. Additionally, user-specific functionalities that were tailored to their needs had to be added. One of them involved allowing galleries to use the platform.
outcome
A Prototype to Convince Investors
The moment had come for users to be introduced to the MVP product. This was timed to coincide with the Miami Art Fair, which was to serve as the launchpad for this brand-new venture. The product incorporates a comprehensive back office for managing artworks, artists, sales, and payouts in addition to a solid user interface for the e-commerce platform. We continued to analyze the user experience and optimized their paths as the product's audience grew. Additionally, user-specific functionalities that were tailored to their needs had to be added. One of them involved allowing galleries to use the platform.
