MVP finalisation and validation strategy for an innovative tattoo platform
industry
Beauty
duration
2022 - Jan 2023
go live
2023
stage
pre-market fit
services
Product Management Product Design Frontend Engineering Marketing Consulting
MVP finalisation and validation strategy for an innovative tattoo platform
industry
Beauty
duration
2022 - Jan 2023
go live
2023
stage
pre-market fit
services
Product Management Product Design Frontend Engineering Marketing Consulting
about
The gathering place for tattoo artists and enthusiasts
inckd. is an innovative tattoo marketplace app. The platform provides tattoo artists with an all-in-one tool to manage every aspect of the tattooing process, from attracting new clients to making payments easily, while tattoo enthusiasts can find a wide range of inspiration and quickly connect with tattoo artists to get their next tattoo.
about
A Tool for Businesses to Achieve Decarbonization
inckd. is an innovative tattoo marketplace app. The platform provides tattoo artists with an all-in-one tool to manage every aspect of the tattooing process, from attracting new clients to making payments easily, while tattoo enthusiasts can find a wide range of inspiration and quickly connect with tattoo artists to get their next tattoo.
challenge
How to turn an exciting concept into a successful product
We applied our iterative 360° strategy as soon as we began working with inckd. We analyzed the startup to better understand its needs, created a roadmap to accomplish its objectives, and then cooperated and iterated based on data. We discovered that the product is nearing completion of the MVP and will shortly begin validation. To effectively lead the product through this phase, we offered a set of actions that combined a variety of disciplines such as quantitative research, product design, marketing, and engineering.
challenge
A Tool for Businesses to Achieve Decarbonization
We applied our iterative 360° strategy as soon as we began working with inckd. We analyzed the startup to better understand its needs, created a roadmap to accomplish its objectives, and then cooperated and iterated based on data. We discovered that the product is nearing completion of the MVP and will shortly begin validation. To effectively lead the product through this phase, we offered a set of actions that combined a variety of disciplines such as quantitative research, product design, marketing, and engineering.
approach
Consulting and hands-on work
We provided inckd. high-level support in the form of advice as well as day-to-day practical work on product design and engineering in close collaboration with all stakeholders.
approach
A Tool for Businesses to Achieve Decarbonization
We provided inckd. high-level support in the form of advice as well as day-to-day practical work on product design and engineering in close collaboration with all stakeholders.
outcome
Ready for the next phase: finalized MVP and launch of new website
Together, we have reached a stage where all user flow obstacles have been removed from the MVP. The website for the product now has a more modern look and feel, and users can search for tattoos and artists without downloading the app. This aims to draw new users to the app and enables qualitative and quantitative product validation with actual users. The data that emerges from this process will serve as the foundation for a data-driven strategy for the following phase of product development.
outcome
A Prototype to Convince Investors
Together, we have reached a stage where all user flow obstacles have been removed from the MVP. The website for the product now has a more modern look and feel, and users can search for tattoos and artists without downloading the app. This aims to draw new users to the app and enables qualitative and quantitative product validation with actual users. The data that emerges from this process will serve as the foundation for a data-driven strategy for the following phase of product development.
outcome
A Tool for Businesses to Achieve Decarbonization
Together, we have reached a stage where all user flow obstacles have been removed from the MVP. The website for the product now has a more modern look and feel, and users can search for tattoos and artists without downloading the app. This aims to draw new users to the app and enables qualitative and quantitative product validation with actual users. The data that emerges from this process will serve as the foundation for a data-driven strategy for the following phase of product development.